DALLAS — J.C. Penney Co. plans to launch an exclusive junior sportswear collection designed by Kimora Lee Simmons. Kimora is aunt to Vanessa and Angela Simmons, the creators of Pastry.
Alicia Keys, Kimora Lee Simmons and Jennifer Lopez at A Night to Benefit Raising Malawi and UNICEF in NY on Feb 6
Photo: WireImage
The line, called Fabulosity, is to hit stores in July for back-to-school.
Fabulosity will retail from $29 to $108 and take inspiration from Simmons’ own lifestyle as a former couture fashion model, hip-hop fashion designer, fragrance marketer and business and media executive as well as a high-wattage presence on the glam-party circuit.
“J.C. Penney Co. has a proven track record of delivering a wide array of must-have styles and brands to some of our most discriminating customers: teen girls,” said Ken Hicks, president and chief merchandising officer of J.C. Penney and the newest member of its board of directors.
Simmons launched a Baby Phat Fabulosity fragrance with Coty earlier this year. It is expected to hit about 2,000 U.S. department store doors in April.
Kimora and Victoria’s Secret supermodel Selita Ebanks at the Fabulosity fragrance launch party in NY, Mar 19
Photo: WireImage
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Comments
11 Responses to “Kimora Lee Simmons to launch new apparel line “Fabulosity””
oo, i cant wait 2 c the line. i bet it is goin 2 be hott, since babyphat iz
i can’t wait to see it!!!! 😀
cant wait 2 ==to see faboulisty hope its fabulous
I can’t wait to show the line. She is going to be making some real paper
i cant wait either they need a line for girls who can afford more! and know quality and luxuries in lyfe!
^You right. She should make a line of affordable clothes than make another line of expensive stuff.
i LOVE kimora and pastry!
love u all iwish i can get some pastrys the lime and green ones i love that color keep up the good look ladys. love a fan
wow she looks gorgeous in these pictures! I haven’t had the chance to check out her line yet, her perfume is fabulous though! And the new season is great! The drama is already heating up…she’s putting together a fashion show and things aren’t going as planned…man, i wouldn’t want to see kimora’s bad side, bc from what i’ve seen on tv…she’s scary when it doesn’t go her away!
i luv th3 pics of kimora and h3r clos3 ar3 fabulous!!!!!!i got a 2 n3w fabulosity outfits and th3y cut3!!!!!!i jus wanna s33 h3r sho3s
sh3 go mak3 som3 mon3y.
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