Which star of MTV’s reality series “Run’s House,” has a new side hustle with Kraft Foods to promote a new non-profit initiative for its beverage product Kool-Aid?

Joseph “Rev Run” Simmons, that’s who! The Run DMC legend is the ambassador and spokesperson for KaBOOM! which is a national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, the organization has used its innovative community-build model to bring together business and community interests to construct more than 1,400 new playgrounds, skateparks, sports fields and ice rinks across North America.

As part of the publicity campaign for KaBOOM!, Rev Run and his family will don hard hats and wield shovels as they join the brand on local community build sites. Additionally, Kool-Aid will include Reverend Run in POS displays and other promotions, and he will speak directly to consumers about healthy lifestyle choices and the benefits of play.

“I grew up drinking and loving Kool-Aid and associate it with fun childhood memories,” said Run. “I’m personally committed to bringing families together — at the dinner table, in communities and on playgrounds. I’m hopeful that by working together, Kool-Aid, KaBOOM!, and I can make a real difference in kids’ lives by allowing them to have fun and create the memories that will serve them well for many years to come.”

Ok when was the last time you saw a picture of Rev Run smiling? LOL good on him. It must feel pretty good to be able to do something like this.